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WHAT YOU SAY IN PUBLIC CAN
DESTROY YOU!
...OR BRING YOU MORE BUSINESS THAN YOU
CAN HANDLE!
It's important to know how the news media
works, how various media differ, what they're looking for,
and how to create 'win-win' situations so you help them get
the audiences THEY need, AND avoid getting nailed to the
wall! (Its happened before, and it can happen to you.)
In a special collaboration with Leadership University, Los
Angeles-based COMMUNICATION COACH/MEDIA TRAINER LANCE
WEBSTER offers this recorded version of his acclaimed
interactive media training teleclass session in a special
four-hour version, for the BARGAIN price!
This course is designed for professionals and/or their
coaches who will inevitably, sooner or later, be involved in
local or even national media interviews about their work,
their new products/services, their new course (s), their new
book (s), the coaching profession, and more.
This course provides coaches with invaluable information and
techniques to use, or to use to train clients!
Course participants explore and discover:
 How to craft effective message points.
Different techniques for radio, print
and TV interviews.
How to give a successful interview
without the conflict the media loves.
Ways to say what you want to say, rather
than what THEY want you to say.
How to use the critically important
techniques of 'blocking' and 'bridging.'
Six potentially dangerous interviewer
dirty tricks, and how to handle them.
Five very important things NOT to do in
an interview.
Three key opportunities which nearly
always arise -- to your benefit, if you know to look for
them and are prepared.
...and much more.
Listen to Mike Jay & Lance Webster in an
interview on
1ExecutiveCoachingClub, discuss why people must
understand the media. Just click the button below to
play:
Listen to what people are saying about
this program:
-- Coach Lance’s media training teleclass was a real
eye-opener about interacting with the media powerfully
and professionally. His style is best described as
totally serious with an on-point sense of humor,
pointing out again and
again the pitfalls of too casual remarks, too lengthy explanations, and defensive reactions. This course is a
MUST for anyone who might have the opportunity to be
placed in the public eye by the media... even if they
are brilliant
experts in their chosen field. –- Minx Boren,
Personal Coach, Lecturer and Author
--The course helped me understand how a reporter thinks.
It showed me the importance of preparing for any
interview and having my message points ready. Lance's
experience helped us all craft a much more powerful
media message, and he has a relaxed and lighthearted
style that makes the learning enjoyable. –- Steve
Mitten, Coach, and President Elect, International Coach
Federation
-- Lance's training was invaluable to us in terms of
staying focused when dealing with the media
representatives who covered our event. I kept hearing
his voice reminding me of my "message points," telling
me not to forget to
"bridge and block," and all the other gems he shared
with us that helped me get our message heard. Thanks,
Lance. We're all grateful. -- Sandra Hunnicut, Executive
Director, Captive Daughters
-- Thanks again for your insight and wisdom, I
appreciated the class. It really helped me narrow my
focus and reminded me that less is more with the message
points. That is often difficult for me as I want to use
bigger words that have meaning to me -- not always what
the audience will always grasp and be
emotionally connected to.
-- Michele J. Corey, MS.
CPC.
-- The content of the program was very rich -- I also
liked the diversity of reasons the people were taking
the class. Excellent job in asking for opinions of those
that were not able to get a word in --your teleclass
leadership abilities were good and your roleplays,
challenges and laser language reminders were awesome.
Fruitful discussions. And I love the word smithing for
effectiveness and impact. -- Mary Gallagher
-- Lance Webster's Media Training teleclass helped me
put myself in the shoes of print and broadcast media
people with whom I'll be dealing and understand how to
serve their needs while getting my message across. It
also taught me how to stick up for myself in the face of
unscrupulous or confrontational media
people. I feel much more confident to deal with these
kinds of challenging situations with grace and
toughness. I highly recommend this workshop to anyone
who is a novice with the media and expects to have any
dealings with them. --- Hank Epstein, Business and
Executive Coach
-- Thank you for a wonderful and informative course. I
have thoroughly enjoyed the experience. What I found the
most enlightening was the focus on the fear of the
unknown, how that causes you to react, and the tips
given to prepare, prepare, prepare so I will be more
confident. -- Jeannette
-- Have I told you how much I enjoyed the course, Lance?
Because of your class, I was able to come up with some
clear message points that my contact likes a lot. Who
knows what kind of media interest they might represent,
and what might result. But now I feel prepared. --
Nancy Wiel Brown, Personal/Business Coach.
-- Lance Webster offers a brief program that is even
better than a checklist.
He covers essential aspects of working with the media
that I can use with my
clients. More importantly, he has provided valuable tips
for upcoming radio
interviews about my new book. -- Russ Volckmann, PhD,
LeadCoach,
-- LW Communications media training teleclass is a
superb investment. It helped me really crystallize how to talk about my
business and how to answer those
uncomfortable questions that always seem to crop up when
you don't want them to. What I learned in 4 short hours is invaluable - it
will help me every time
I talk shop with people I meet, not just when I'm in
front of the press or a
TV camera. It was a really super class! -- Eric A. Sohn,
Chief Idea Officer,
IdeaFountain Business Coaching
|
 In
this four audio series you can immediately download and play
on your computer, windows media player or mp3 player, Lance
will walk you through what you need for success with the
media. It's simple, it's easy and it's necessary.
WHAT YOU SAY IN PUBLIC CAN
DESTROY YOU!
...OR BRING YOU MORE BUSINESS THAN YOU
CAN HANDLE!
This virtual program with
more than 5 hours of audio is only $99...and it could save
you thousands by preventing a mistake with the media. Click
here to purchase audios only.
Why not purchase the virtual
program complete with manual for $119 and get the benefit of
the reading materials and exercises as well?
Click
here to purchase the program with the manual for $119.
The manual requires a shipping and handling charge. |
